From the research it results that the tickets bought in advance are usually booked online.
Therefore, in the service blueprint I focused more on that option. Return of tickets that have been already printed is possible but requires more steps.
Blueprint is one of the basic tools in service design practice. It specifies each element of the service across different levels – including those visible for the user and, most importantly, those actions “behind the scenes” that influence the visible outcomes, like in a cause-effect relationship.
‘This is Service Design Thinking’ recommends collaborative creation of blueprints with the company that a designer is working for which could be a great, engaging and actually fun way to discover and deconstruct together the crucial areas for a company. Unfortunately, this maybe is not so much the case in a student project. However, since I had a great opportunity to speak with the Festival Producer, Corinne, I showed her the blueprints that I had made based on the user journeys and the research that I did. That was a great way to engage and although Corinne actually did not suggest many changes, it helped both of us to support the conversation visually and was a small taster of how such “blueprint co-creation” may take place.
Below you can find three blueprints for each user journey with their comparison and critique at the bottom.