After our talk with Corinne I decided to represent more clearly the current ways tickets are bought in the festival context. The graph of “ticket buying flow” shows clearly shows that even if the ticket is bought online, it has to be physically collected at the office due to old-fashioned booking system.
This is something that I will have to consider while designing the last-minute/return ticker service for the festival since currently the festival has no resources, nor money for upgrading to an online ticketing systems.
SWOT analysis of the ticketing system at the Glasgow Film Festival.
Blueprint is one of the basic tools in service design practice. It specifies each element of the service across different levels – including those visible for the user and, most importantly, those actions “behind the scenes” that influence the visible outcomes, like in a cause-effect relationship.
‘This is Service Design Thinking’ recommends collaborative creation of blueprints with the company that a designer is working for which could be a great, engaging and actually fun way to discover and deconstruct together the crucial areas for a company. Unfortunately, this maybe is not so much the case in a student project. However, since I had a great opportunity to speak with the Festival Producer, Corinne, I showed her the blueprints that I had made based on the user journeys and the research that I did. That was a great way to engage and although Corinne actually did not suggest many changes, it helped both of us to support the conversation visually and was a small taster of how such “blueprint co-creation” may take place.
Below you can find three blueprints for each user journey with their comparison and critique at the bottom.
Gathering all the information together, I created a service map with three types of touchpoints and connections between them – online, human interaction and facilities. They are positioned according the their function – from purely informative to ticket-selling only.
Today I had an opportunity to meet Corinne Orton, Glasgow Film Festival producer who was kind enough to answer some of my questions about the ticketing system of the festival. Corinne gave me some interesting insights into the mechanisms of the festival and the main problems that they are struggling with. The biggest one seemed to be an old booking system and no money for a new one. She also admitted that they do not offer a return ticket service – visitors cannot return the tickets to the ticket office with the only exception of event cancellation or program change.
Continue reading Interview
Stakeholder map or a relationship map helps to visualize all the parties involved in the service. It is easier to translate the connections and the proximity to of each stakeholder or touchpoint to the user using a circular form.
With three user journeys and three personas, I firstly sketched out relationship map for each journey. By combining the three maps, I was able to create a general service stakeholder map which accommodated all the journeys. Now, it is easier to notice which touchpoints are used by each persona, which were crucial to buy a ticket or find out about an event, and which connections were missed.
Two events, three user profiles and three user journeys with different narratives and results.